New numbers back old meme: Pharma does spend more on marketing than R&D – FiercePharma
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“One of the most persistent memes about the drug industry is the contention that pharma spends more on marketing than on R&D. Typically, when enterprising folks try to prove that assertion, they compare SG&A spending to R&D budgets. Of course, SG&A includes general and administrative expenses, not just sales and marketing spend. So, those comparisons are easy to critique.
But now, the BBC has some numbers on marketing spend in particular. Sourced from GlobalData, they show that 9 out of 10 Big Pharma companies do in fact spend more on marketing than on R&D. In some cases, that’s twice as much.”
Read more – FiercePharma